This logo is the beginning of Chain Guys in 2020. The Chain Guys wanted a logo that represented their involvement with digital art as well as their intention to become more connected with the blockchain. I decided to use different tints of blue for its relation to technology and used themes of blue throughout the entire logo. The chain’s design was decided for a multitude of reasons. First off, because the company was called “Chain Guys” I thought it would be appropriate to create chains to appear in the logo. Because of Chain Guys’ intention to become more connected in the blockchain, I created a web of nodes masked on a web of nodes to implicate the feeling of a network of connections. I realized that the design had a lot of negative space around the chain, so I decided to look back at the Chain Guys’ request to represent their involvement with digital art to see what I could add to the piece. After doing so I put together the idea of a matrix of binary code in order to symbolize their digital involvement. In order to finish things off, I decided to add a gradient change to the widest ring in order to add a more dynamic look to their logo.